Annette Muller

Founder, Flexyforce

Annette Muller is the founder of Flexyforce (, an innovative new technology startup aiming to build better supplier relationships. Flexyforce is a B2B cloud-based software for companies to automate the automate the onboarding, contracting and payouts of any kind of supplier.

Previously she founded DOTNXT, one of South Africa’s first innovation consultancies recently sold to an international firm, where she launched a number of innovations for South African corporate clients such as for Rand Merchant Bank and for Satrix to name but a few.

Annette holds a Business Science Finance & Marketing degree (Honours Cum Laude) from the University of Cape Town, SA, and has attended the renowned Hyper Island Digital Master Class in New York. Recognised by Forbes as one of the ‘top 10 female tech founders to watch In Africa’ (2014)’, Annette is a sought-after international speaker and digital change agent, where her work continues to inspire people and companies all around the world to do things differently.

This impassioned entrepreneur’s drive to make things happen is further strengthened by her dedication to creating work that drives social change and transformation, with a strong focus on bringing flexibility to the working world, alternative employment and personal wealth management in a new real-time world order.