Convince your employer

Need help convincing your employer?

Anyone who's been to a CGMA conference will tell you it's an incredible learning experience. But if you're going to ask your employer to invest in you, you have to make a bold case for attending.

Here's a bit of tactical advice on getting your manager to send you to the CGMA Africa Conference 2019: Finance transformation in the digital world.

 It's not about you. It's about how your entire team - in fact, your company - will benefit from the information and insights you'll gain.

Step 1 - Ready: Prepare in Advance

  • Review the full program and map out your customized curriculum agenda. Choose a mix of sessions that benefit you personally and that can expand your whole team's outlook.
  • Make sure you Include the sessions you'd like to attend, and include some big-time keynote speakers.
  • Ready your argument that attending CGMA Africa Conference will enhance the value you add to your company.

Step 2 - Set: Pick the Right Time to Talk About It

Lay the groundwork with the letter, then schedule a brief meeting to state your case in person.

Explain the ROI on sending you to the event:

  • Tell your employer you'll bring back best practices from 8 different focus areas. You’ll get industry updates affecting all sides on the business.
  • Tell your employer about the sessions focused on blockchain, automation, and robotics — skills that will complement your career path.
  • Inform your employer that this event will allow you to earn CPD points and learn topics that may not be available with your in-house or in-state training capabilities.
  • Walk through the event website together to review the program and speaker lineup.

Step 3 - Go: Leverage Your Communication Skills

Impress your employer with your communication skills by crafting a powerful campaign to win their approval.

Objection: "It's too expensive."
Your response: "This isn't just a two-day event; the benefits will carry over through the rest of the year, so it's excellent value. I'll capture detailed notes from every session, so our entire team can learn along with me."

Objection: "We can't afford to have you out of the office."
Your response: "I won't be totally away from the office; with free Wi-Fi during the event, I'll be able to stay connected at the same time I'm gathering information and best practices that will take our team's work to the next level."

Your closing argument: "When I get back from the event, I'll schedule a download session with you and the team. I'll present my notes and speaker handouts from all the sessions I attended. I'll show you all the great resource material I picked up from vendors who can save us money. Sending me to the event means elevating our whole team!”